Thursday, November 12, 2015

Blackfish Backlash: Sea-ing Your Event Through the World of Problems


Your event isn’t going to plan and now you have to face the music. What are you going to do? As strong-minded individuals, we never want to admit that we’ve made a mistake, but it’s how we handle the situation that really matters! Don’t believe us? Well, take SeaWorld for instance.

Just this week, SeaWorld released a statement announcing their plans to make major changes to their orca show in San Diego. Instead of the tricks and jumps you’re used to seeing, Shamu is now going to be an educational exhibit. This change certainly didn’t happen overnight, and it probably wouldn't have happened without the pressure from protest groups and the documentary, Blackfish. But before the change, Seaworld went to great lengths to distance themselves from the reports, like posting photos on Twitter of the “mother-calf bond,” purchasing full-page newspaper ads, and manipulating the public opinion polls, instead of just addressing the issues. Not a good way to handle problems if you ask us!

Which is why we’re here with a couple suggestions on how to handle and address event problems, before any Blackfish Backlash happens. And, yes, we know you usually don’t incorporate a show with fish into your events, but there are valuable lessons to learn from SeaWorld.

What To Do When There’s a Sea of Problems:

1. Stay Calm

You’re a professional—remind yourself of that every day! As the professional in the situation, keeping calm during a stressful moment is extremely important. The more you can rationalize and think through the problem, the faster you’ll arrive at a solution. Another reason to remain calm is so you don’t throw your clients and their guests into a panic. They’ve already got enough on their plate, so don’t make things more difficult.



2. Keep Control

Your clients hired you to plan and manage the event so they don’t have to worry about anything on their big day. When a problem goes wrong, take control of the situation. The more in charge you are, the more contained the problem will be. Your focus should be on finding the solution, not passing the burden onto someone else.

3. Bring Backup

We have backup plans, backup cars, and backup for just about everything—so do you have backup equipment and supplies? Event professionals of every variety need to bring backups with them to the event. If you’re a DJ make sure you have extra extension cords or surge protectors; if you’re a florist bring extra flowers for that just in case bouquet. It’s a proactive measure you can take to prevent problems before they happen.



4. Great Staff

Of course, you can’t be everywhere, all the time, which why having a knowledgeable staff is incredibly important. When you’re helping your clients, your staff can be solving problems and keeping everything running smoothly. We suggest teaching your staff how to handle problems by using scenario training. Give your staff members a situation in which there is a problem, see how well they solve it, and then offer your suggestions at the end.

You’ll never know all the challenges or difficulties you’ll face during an event, but we hope you don’t swim away from the problem. Accept that mistakes happens and that stuff will go wrong. It’s the first proactive step you can take.

What problems have you encountered at an event and how did you handle it? Share with us in the comment section below!


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Tuesday, November 10, 2015

15 Wedding Expenses You Forgot to Budget For

You helped plan the budget, select the venue, book the vendors, but now your clients are having to dip into their own pockets for the rest of the expenses. Oops! Looks like those hidden expenses wiggled their way into your planning and not the budget. Adhering to a budget is hard enough, not to mention all of the unexpected expenses that make their entrance without proper introduction. So the Inspherio Crew got together to figure out the most overlooked event expenses brides, grooms, and planners forgot to budget.

1. Beauty Treatments: Brides and their bridesmaids might have chosen the hairstyle and makeup they would like to have for the big day and allotted money in the budget for it, but what about the trial-runs? Our advice would be to put enough money aside in the budget to make sure that the bride and her hairstylist are on the same page when it comes to the bridal look—you don’t want them to disagree on wedding day. Also, the bride’s hands will be photographed a lot throughout the day, so make sure she puts away any additional funds for a mani/pedi.

2. Stationery: The invitations and save-the-dates are not the only paper goods you need to purchase for the big event. You still have the programs, the escort cards, place cards, and the menus. These expenses can add up quickly! So make sure to spare extra lines in the budget for them.

3. Meals: Your clients have budgeted a lot of money on food and sampled the menu options so much already that they’ve forgotten there are other meals happening that day. We’re here to help you remember that meals prior to the wedding are just as important as the reception dinner. Of course, you don’t need to budget a lot of money for the lunch, we still suggest you budget something. If the wedding is early, a simple bagel and fruit platter is great for breakfast, where sandwiches are good for lunch. Keep it light, and non-junk food related—your clients are nervous enough without the added stomach sickness from food.

4. Vendor Meals: And since we are on the topic of meals, don’t forget to budget meals for the vendors. Yes, you, the photographer, videographer, and everyone else who is with the bridal party all day need food. Don’t forget to add yourself and others to your budget. These meals might only cost you an extra hundred dollars but they’re important to include.

5. Alterations: Your client found the perfect dress, and it fits her budget perfectly. But did she factor in the cost of alterations? Hemming the gown, taking it in, or other structural changes cost money, and sometimes a lot of it. Some studios that the bride purchases a dress from will include a flat fee, while others might charge hundreds for alterations. Be sure to let your bride know of the potential expense.

6. Transportation for Guests: This means transportation to, during, or after the event. At weddings, generally a bride and groom will invite older relatives that may have difficulties walking around a lot. What’s your plan to help them get to and from? I experienced this issue one time when I was coordinating a wedding. The bride and groom both had older relatives who couldn’t walk through the fields to get to the wedding site due to all of the hills. Luckily, they had a friend that lived close to them who lent them a golf cart to help transport guests to the site. Although you might not have enough in the budget to rent a golf cart, this is just a good expense to keep in mind when picking a venue.

7. The Unexpected Guest: It never fails. You get all of your RSVP’s returned to you and you set the headcount based off the no’s, yes’, and plus ones. But someone turns up who originally selected “no” on their RSVP or brought a guest when they said they weren’t going to. Our advice is to always plan for at least five extra guests, especially if you’re having a dinner.

8. Favors: Giving wedding favors to guests is one of the surest ways to show your thankfulness. Many people travel from out-of-town for your wedding day, so let them know you appreciate their efforts to be present. And although these favors cost anywhere from $3 to $8, they can definitely eat into your budget. If you don’t think you have room in the budget for it, try the DIY route. Give these DIY wedding favors a try.

9. Lighting: Lighting is expensive but an important part of setting the atmosphere for your venue. Luckily, we wrote a blog about six money-saving tips on event lighting that you should check out to save you major budget bucks!

10. Decor, and Not Just the Flowers: When you see a beautiful centerpiece, most people see the flowers. What they fail to see is the non-floral supplies: the hurricane globes, flatware, wood pieces, etc. Although the flowers are the most expensive part of the centerpiece, the cost of the additional items you need to bring the look together can add up quickly. Our suggestion is to allot about 30% of your decor budget to these non-floral elements.

11. The Backup: The weather is uncontrollable and can be unpredictable, so don’t fret over backups the day-of. If your client wants an outdoor event, be sure to save just a little for a tent. In our previous blog all about tents, we suggest renting an event tent with a cancellation policy. But no matter the result, you’ll need to put money aside for a clear backup plan. If your clients don’t have to use a backup option, that’s extra money they can add to their honeymoon fund. It’s a win-win if you ask us!

12. Sales Tax and Service Charges: No one thinks about the sales tax when they get a quote from a vendor. So it’s your job to remind them. If you are included in the meeting with the florist, be sure you find out if the quote they’re providing includes sales tax or service charges. For caterers, a “++” means there is a service charge and tax in addition to this price. Make your clients aware of this so they’re not sending off bad reviews when the event ends.

13. Gratuities: To build off of sales taxes and service charges, gratuities are also an important budgetary item to include. Remind your clients that they need to express a “thank you” to those who helped make their dream day possible. We suggest budgeting 5% to 10% for gratuities. Be sure to check the contracts carefully, though, some vendors already include the gratuities in their overall quote.

14. Presents for Family Members: As exciting as this day is for your clients, remind them that it’s also a bittersweet moment for their family. Suggest that your clients create a sweet reminder to their parents to show their appreciation. Our friends at the Bridal Guide have ten thoughtful ways to say “thank you” to the parents. Share these ideas with your clients, but include the cost of making these reminders in the budget.

15. After the “I-Do’s”: Unfortunately for your clients, the costs don’t stop after they say their “I-do’s.” They have to send thank you cards, print pictures, clean the gown, and make photo albums. These expenses can add up just like every other pre-wedding expense. So remind your clients not to start off their new marriage worrying about money.

Prepare for the unexpected so you don’t unexpectedly become the unprepared. Expenses are tricky and budgets are hard to maintain, but with Inspherio on your side, you can manage it all in one, easy-to-use location. Check out Inspherio’s Expenses and Payment features to see how we can help you.
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Thursday, November 5, 2015

Event Guide: 5 Tent Renting Tips for Your Next Event

It’s no secret that science hasn’t mastered the art of controlling the weather quite yet. Sad, really, I was banking on the songs/chants “Let it Snow” and “Walking on Sunshine” to make a bigger impact. But short-story-short, the elements, with their main mission to cause event planners to pull their hair out, will always be unpredictable. And I’m sure you already know our suggestion for how to beat it. It’s tent city, tent, tent city; ten, ten, twenty foot—and we’re stopping now.

Of course, no one really wants a tent, but sometimes a planner has to do what a planner has to do. Luckily, we have all the tips and advice you need to make renting the perfect tent for your event an easier...uh, event!

When to Rent

Just like your venue, the earlier you rent the tent, the better off you’ll be. A tent should be considered part of your venue budget, because trust us, if you live in areas prone to inclement weather–anywhere on the eastern and western seaboard—you’ll need one. Event tents can be expensive, so it’s best to make room for it in the budget. You don’t want your clients falling in love with a venue at the top of their price range, only to realize they can’t book it due to money constraints for a tent.

Yes, Size Does Matter

No one wants to be the person standing on the outside of the tent, so it’s important you get the right size. And yes, we completely understand; you and your client haven’t even discussed the number of attendees, how could you possibly rent a tent? Our advice, guest-timate (ha, get it?), and use this handy spreadsheet we borrowed from our friends at APW. A word to the wise, the squarer the tent, the more visually appealing your venue area will look.




Cancellation Policy

Your clients are really against having a tent at their event, but you think it’s just too risky to not reserve one. Our suggestion/solution to the situation would be to partner with a tent rental company that offers a cancellation policy. If two weeks out from the event, the weather forecast is calling for clear skies and sunny days, cancel the tent. Your clients might not receive their entire deposit back, but it’s extra money they can put towards other expenses. We see it as a win-win kind of deal!

Frame or Not to Frame?

That is the question! When it comes to tent styles, there are two options you can choose from: poles and frames. Pole tents are more commonly used, especially for weddings. These tents typically have poles lining the edge of the tent, with center poles supporting the canopy. Pole tents are the more popular choice because they are less expensive than their competitor, the frame tent. A frame tent is the perfect choice for when you have limited space to work with. Frame tents are not supported by poles, but frames (hence the name) and work well on any type of surface; no need to place stakes in the ground.

Extra Supplies Not Included

Sometimes renting the tent is just not enough to bring the atmosphere and look together; you need all the extras. We’re talking lights, dance floors, heating and air conditioning, etc. And oh yeah, they aren’t included in the price of the tent; it’s all, you know, extra!

When selecting a dance floor, our rule of thumb is to divide the number of guests by 4. It helps determine how many couples you can expect to be dancing at any given time during the event. Now to find out exactly how many square feet the dance floor should be, multiple that number by 10. Voila; simple math and a simple solution to all of the questions dancing around in your mind.

We also highly suggest renting heating and air conditioning units for the venue/tent. During the summer, the sun mixed with the plastic tent tarp equals sauna for your clients and their guests. And in the wintry season, there is hardly any insulation keeping the warm air inside the tent. Our suggestion is to strategically spread heating or air condition units throughout the tent, keeping the guests comfortable and your clients reassured that it was good investment.

Tents don’t have to be your clients’ worst nightmare; with a few decorations and personalized touches, they can really save the day. For more great tips, stay tuned for our next edition of the Event Guide. And if you haven’t done so already, be sure to like us on Facebook and follow us on Twitter @Inspherio. We’re what you call experts when it comes to tricks of the event industry trade.
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Tuesday, November 3, 2015

Survival 101: 5 Tips for Planning a Successful Bachelor(ette) Party

Chances are at some point in your life you’ll be asked to be an attendee, a host, or a planner of a bachelor(ette) party. Cue “The Hangover” and “Bridesmaids” movies—it’s about to get wild! Ha, just kidding! If we’ve learned anything from those movies, it’s best to avoid the extremes and keep the party simple—that’s right, no tigers.

The New York Times recently released a news article suggesting that “The Hangover” bachelor(ette) party mentality is decreasing due to age, social media, and a newfound respect for responsibility and maturity. Although the wild times might have calmed down, a bachelor(ette) party should still be fun and exciting for the bride and groom-to-be. In the words of Officer Nathan Rhodes from “Bridesmaids” don’t be “the maid of dishonor;” follow our survival tips to plan the ultimate bachelor(ette) party.

Ditch the Hangover

A rule of thumb to pass along to your group/clients is the one-to-one rule! For every alcoholic beverage you consume, drink one glass of water. Water is the miracle elixir that helps you recover from a hangover or a headache. Trust us, the morning after look is not a good look, especially on the rehearsal or wedding day. Keep yourself (and your group) hydrated to guarantee a refreshed look the next day!

We also suggest ditching “The Hangover” theme! Don’t get us wrong, we’re big fans of Las Vegas and think it would make an awesome place to party, but do everyone a favor: avoid losing a friend, getting married, and stealing Mike Tyson’s tiger. What we actually mean is that  bachelor(ette) parties don’t have to fit to a certain model in order to be fun. Interestingly-shaped decor or wild, rendezvous nights aren’t mandatory for the party to be considered successful either.

Venue Matters

When planning a bachelor(ette) party, remember that although your ideas might be great, is it what the bride or groom would enjoy? As a planner, it’s OK to ask the party honorees what they would like to happen or not happen during the event. Our biggest suggestion is to listen and stick to what the bride and groom-to-be say. You’re celebrating with your friend/client, so don’t embarrass them just for the sake of the party. Which is why selecting the perfect venue is highly important.

You wouldn’t drink the night away at a spa or go crazy at a resort would you? Of course not! It’s bachelor(ette) survival 101. Kristen Stanton, an Inspherio user and a successful party planner in North Carolina, suggests that bachelor(ette) planners book venues that offer a mixture of both relaxation and fun. A resort spa makes the obvious choice because the party-goers can enjoy massages and facials, as well as drinks and delicious food options.

Picking the Right Date

Between cake tastings, florist appointments, and last minute dress alterations, penciling in a weekend to party can be tricky. No one wants to celebrate a party too far in advance; it feels too anticlimactic. And hosting a party the day before the big event isn’t the best idea either. Our suggestion is to find the perfect bachelor(ette) party sweet spot, which we think is six weeks to a month before the big day. This timeframe builds excitement for the upcoming nuptials, but it is far enough in advance that nerves aren’t in attendance.

Sensitive to the Budget

Just like a wedding, a budget is one of the most important items to keep in mind when planning a party. Although bachelor(ette) party traditions emphasize the responsibility of the host to pay and cover the party expenses, times are changing. The attendees of the party are now helping and contributing to the event, making sure that everything is equally paid for so the bride/groom can enjoy their night expense free. Of course, with this comes respect and sensitivity to the contribution each person can afford.

As the planner, be mindful of the budget. This is not the only expense that the bridal party is paying, so plan your events and location accordingly. It’s also important to keep in mind that each party is different. An event you host for recent graduates will differ from one you plan for a group with careers and mortgages.

Overscheduling

Let’s face it, months before the event we’re pumped and ready to have the wildest weekend bachelor(ette) party. You plan and schedule activities throughout the entire weekend to keep the party moving. Although we’re supportive of your eager spirit, we want to remind you to schedule down time.

Create buffer zones and times between activities to let the party relax and unwind. Planning a wedding is stressful enough for the bride, the last thing she needs is to be constantly pulled from place to place. Our survival tip is to plan one night that you go all out, and then leave the rest of the weekend open for spontaneity or relaxation. A bachelor(ette) party is a time to celebrate the closing of one chapter and the beginning of a new one, so keep it fun, and keep it classy.

*Side tip: To keep everyone on schedule, we suggest telling people the times for reservations an hour earlier than they actually are.  

A bachelor(ette) party doesn’t have to be wild and crazy, but it has to be fun! What tips do you have to help others survive planning a bachelor(ette) party? Share with us in the comment section below! And if you haven’t tried it yet, sign up for Inspherio free for 30 days. It’s the only event business management solution you’ll ever need—we swear by it.
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