Thursday, December 26, 2013

Why Google Plus Should Matter to You

When searching for an Event Planner, Photographer, Caterer, DJ, or Reception Hall, many clients will begin with a Google search. Businesses will often find themselves on the second or third (or sometimes tenth) page, causing them to be undiscovered by countless potential clients. One way Google’s search rank is affected is through Google Plus +1’s (similar to a Facebook like) which can only be earned if your company has a Google Plus page. Google Plus can also help to market your small business, improve your SEO (Search Engine Optimization), and gain more exposure to potential clients, here’s how:

Connect with your peers
You can do this by joining communities, creating circles, and getting others to follow you. For a caterer, joining the “catering” community as well as the “wedding” community can help gain more +1s on your posted content, as well as, your company page. Also, follow leaders in your industry and comment on their posts so you can increase your exposure to your peers. Find more relevant content and communities to join by clicking the hashtag on a relevant post, it will provide more posts and users to connect with.

Target your market
You can also separate your different potential clients by creating circles. For example, you can create a “loyal clients” circle and send only those clients a thank you message for their business. Additionally, by creating a “future clients” circle you can post promotions and samples of your work only to that circle. You can also post to “Extended Circles” which will include everyone in your circles and everyone in their circles.

Increase your reach
Post shareable, interesting content to get more followers. When a follower searches for “caterers” in Google, while they are logged into Google Plus, your catering website will be more likely to appear higher in Google search rank than before (as long as you have linked your company website with your Google Plus). This has been found to help search rank temporarily, unless you continue to get more +1s. It should be noted that Google Plus is not a two-way street, just because you follow someone and see their posts, does not mean they follow you or have seen any of your posts.

Even with many critics, Google Plus should be used seriously in order to gain exposure to new clients and improve SEO. If you’re unsure of how to proceed with Google Plus, follow this flowchart to get started.

And don't forget to +1 Inspherio's own Google Plus page!
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Monday, December 16, 2013

2013's Most Creative Photo Trends

In the photography industry, there are always new trends and evolving photo concepts. Perhaps your client wants to have a minimalistic baby gender reveal, or use photo editing software to recreate a scene from Jurassic Park for their wedding. In 2013, photographers have done this and more to turn traditional photoshoots into creative works of art. We have compiled some of the most creative photography trends from 2013.

Gender Reveal and Baby Announcement Photos
These photos are not only fun and creative, but they capture a surprise message that lets everyone know about their upcoming family addition. Just by using chalk or a box filled with balloons has become an easy and innovative way to announce exciting news.
Photo Credit: Radiant Photography

Photo credit: Creating Memories by Tabitha Runge

Instagram Event Photos
Many couples are now using just their smartphones and an extra friend to take wedding and engagement photos. This shows a shift from providing a disposable camera as a wedding favor or multiple photographers. Stylistically, Instagram also has an influence shown by shots of wedding nails, use of filters, and even asking guests to tag their photos with a custom wedding hashtag.
Photo credit: @white_lightning 

GIF Style Photo
Previously only used for memes or advertisements, GIFs (a graphic image that moves) have recently become used in event photography. Specifically by Jeffrey Lewis Bennett, who creates these moving photos not through video, but through several images painstakingly edited together.
Photo credit: Jeffrey Lewis Bennett
Photobooth Props
By setting out props such as mustaches, glasses, and picture frames, this idea allows guests to create lasting memories. This is not only for the guests, this allows the wedding party to relax and create their own photos in addition to posed professional shots.

Photo credit: kastyle photography
Surprising Backgrounds
This terrified wedding party viral trend did not last long, but this past summer several photos were edited to incorporate the most unique pop-culture inspired backgrounds. A definite change from traditional, stiff, posed photos these are sure to be an inspiration for 2014.
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Tuesday, December 3, 2013

Dealing with Difficult Family Members

Artwork credit: The Huffington Post
They are a part of every holiday event; we’re talking in-laws, relatives, and uncontrollable kids. During the holidays, rough relationships with family members cause stressful communications, hesitant gift giving, and hurt feelings. Family members can also hinder your event responsibilities if they become over-involved to the point where you lose control and they take over your event. Don’t panic over any of these tricky family situations, we have life-saving tips to avoid the dreaded family feud.

  • Keep calm. With every event or family gathering the pressure is high to perfect every detail and create a memorable event. The stress can cause you to crack under the pressure. If the event doesn’t go exactly as planned, be professional and keep a positive attitude. Remain composed and offer encouragement, whether it be to the cook who just burned the ham or uninvited guests. It will all end soon, so enjoy every moment whether good or bad. 
  • It’s not your problem to fix. Attend to the direct problem (bad pictures or a flawed menu), but remain a concerned bystander when it comes to personal issues. When a relative’s deep-seated issues are brought to attention, be an involved listener, but don’t feel responsible to fix those problems in one night, be it messy relationship issues or the attack of the gossip queens, you should stay out of it to keep a grasp on your sanity.
  • Know your limits. If kids are running around, don’t scold them unless they are your own children. Even if you have their parent’s permission to reprimand them, let the child know that they need to be on their best behavior rather than waiting for them to test their limits. 
  • Let them know your boundaries. You should respect a family’s issues, but at the same time don’t let anyone treat you in a derogatory way. As a professional, if you feel that an individual has crossed a boundary, let the host know and let them handle the outburst.
  • Cut your ties. If the situation is physically or verbally inappropriate, step away and break communication completely. If a drunk party-goer is going on a tangent, there is no need to provoke them into a more aggravated state. 
With these tips, we hope you can avoid any unnecessary, uncomfortable, family tension. Above all take this time to enjoy spending time with your family, whether they are difficult or not. Also with the many holiday events, help others celebrate with their families and enjoy this holiday season.
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