Tuesday, December 22, 2015

5 Fool-Proof Ways to Get Ready for Engagement Season!

Holiday lights aren’t the only thing sparkling this season. Oh yeah, step aside Santa, it’s engagement season! Couples are giddy, dreaming about their new life and their perfect wedding. This is a (as Donald Trump would say) HUGE time for wedding planners. So are you ready to gain new clients, plan beautiful weddings, and make some money? Here are 5 fool-proof ways to get you ready to handle the engagement season rush.

1. Revamp and Dust Yourself off

How long has it been since you last updated your logo or tagline?  Well, the time to attract more people is now. It’s time to dust your marketing materials off and give them a fresh look. Whether that means you need to make yourself new business cards, update your email marketing content, or change your social media images, anything that gives your business there appearance of change can help. So do it!

2. Evaluate Your Pricing

Is what you’re offering competitive? Is it fair? These are questions you should be asking yourself as your prepare for engagement season. One of the first items on a couple’s budget and to-do list is finding a wedding planner. So you might want to start thinking about updating your prices before the beginning of the new year. Our advice is to increase your prices by 10%. If your services cost $5,000, you’ll up your prices by $500. Not too bad of an increase if you ask us.

3. Give Your Website a Facelift

Online is the first place people turn to to find a wedding planner, which means your website is the first impression they get of your services—make it count. Your website has an estimated three seconds to make a good impression, pretty stressful, right? Our suggestion is to post as many pictures as possible on your site. The reason sites like Pinterest are so successful is because they help bring the vision to life. By using images of the style and previous weddings you’ve planned, potential clients will be more trusting of what you can do for them.

4. Add to Your Vendor List

You have a small group of vendors that you’ve worked with for a while; we think that’s great! However, it might be time to update and find more vendors to add to your list. Couples trust that you can find the services they need for their event. Our advice is to branch out a little and find vendors who offer a variety of services. Your potential clients will be more inclined to use your services if they see you offer a wide range of vendors to choose from.

5. Trust in Inspherio

Inspherio is designed to be your all-in-one event planning program. We have features that can help you manage your business a little easier. From Know Your Event, to Invoices and Contracts, to keeping all of your events organized, you’ll wonder how you ever did business without Inspherio. And the best part—we offer world-class support. So we’re always there anytime you need us, day and night!

Don’t let engagement season take over! Get your business ready with these tips, and trust Inspherio to help you plan the perfect event. Like we always say, we’re here to help you plan your success.

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