Getting Appy Doesn't Make You Happy

Photo Credit: JHaymesisvip

The amount of information that we have at our fingertips can be startling.  Thanks to our trusty smartphones, We can now find the answer to anything in just minutes, Instead of a brain we just use Google, and we've got pages of apps for everything to keep us informed & entertained.  

This progression of technology is a great thing and a lot of this new tech has the potential to transform your business for the better, however it could also leave you dazed and confused if it is not used correctly.  

Apps are a great example of this.  Many small business owners are made to think they are tech savvy because they have downloaded  pages of business related apps.  While many of these tools are useful, they can actually be a hindrance on your business by keeping your business compartmentalized into multiple programs on your smartphone.  Eventually, your business records will become quite a mess because your business data is divided into all these apps.  

Due to this App Overload, many business owners are using a different app for each business function: 
- One for Receiving Payments
- One for Invoicing  
- One for Expenses
- One for Income
- One for Trip logs
- One to Sign Forms
- One to Schedule Appointments
- One for Scanning Docs
- And The List goes On.....

By choosing to use a different app for each business function, your business will most likely experience a serious slow down due to the amount of time you spend disengaged & glued to your phone.  Not to mention the fact that your business image is now shifting from a confident professional to a texting teenager.  

What Is The Solution?

Many of the apps in the marketplace are good tools, but it would be better if all of these functions could work together in one place.  That's what Inspherio is for!  Instead of using dozens of apps and other programs to manage your business, you can just use one All-In-One program.  Inspherio offers the ability to manage your business from start to finish.  From adding a lead, to generating year-end tax reports Inspherio can do it all.  

To see for yourself, you can start your Free Trial today!

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Apple Maps for Your Business

Photo Credit: deerkoski

It has been a wild ride for iPhone users over the past week.  Apple released the highly anticipated iPhone5 along with the newest Apple mobile software: iOS6. 

Much to Apple's chagrin, the most talked about iPhone feature is one that is no longer there.  Apple made the decision to replace the iconic Google Maps tool, with their own Apple Maps. 
With misplaced landmarks, This new tool was immediately met with frustration and has been fodder for many late night talk shows over this past week.  "I've got an iPhone5, and Apple Maps says I'm in Norway" shouted Stephen Colbert in his opening bit this week. 
The frustration has been so prolific over the past week, that Apple CEO, Tim Cook issued an apology on September 28th, stating "We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better."
Google is rumored to be developing a Google Maps app for iOS devices, but it will not be ready for some months to come.  In the meantime, millions of iPhone users have been recommended to use other mapping apps such as Bing, MapQuest and Waze. 

What Does this mean for your business? 
This means that about half of your potential customers are now going to be using Apple Maps or another mapping app.  If you rely on your customers finding you at a physical location, you will need to ensure that your business location is mapped correctly in these applications. 
The new Apple Maps relies heavily on Yelp for business information, and it even links directly to your yelp page from Apple maps.  This means that if you haven't really used Yelp, or if you have some very poor reviews published there, you will want to balance that with more relevant information, photos, reviews, etc. 
Apple Maps also uses Localeze and Axiom to provide the basic name, address, and phone number of your business listing.  Use these sites to verify your accurate business information.



To manage your entire business with ease, you can use Inspherio.  From your incoming leads to Year-End Tax reports, you can manage everything in one place!  Get the First 30 Days Free to try it out!  No Credit Card Required.

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