A Christmas Story: 4 Ways You Can Write Your Client's Story

It’s that time of year again where we reminisce about the past year. Sometimes people speak about it, others might use music, but when it comes to telling your client’s story, writing truly is the best way. Now, not all of us believe we have what it takes to write a story without overcrowding it with pictures, but I’m here to tell you that you do!

Of course I understand the pressure. When it comes time to recall your client’s big day in words, your memory becomes a jumbled mess. You forget how to describe what you’ve seen, heard, or felt.

Although there might be challenges, telling your client’s story on your business blog or social media accounts is important. Why, you ask? Well, stories have a way of capturing the beauty of the day, but they also show that you care more about your clients and see beyond the contract and paycheck. And that my friend, sends more of a message to potential clients than any other marketing campaign ever could.

So, since this is a gift-giving season, Inspherio is here to help you capture and tell your client’s story without falling flat on the details.

1. Use the Know Your Event Feature from Inspherio

The Know Your Event feature was designed to make consultations go more smoothly. But it can also be used to help you remember the small, but special, details of your client’s big day. The Know Your Event feature allows you to customize questions so that you can ask important ones such as, “How did you get engaged?”, “Please share three things that you love about each other,” etc. Their answers can jumpstart your creativity.

2. Ask Their Friends and Family

Still worried you won’t remember every detail about the big day? Well, ask for help! Ask the bride’s and groom’s friends and family to recall their favorite part of the wedding, describe how the event looked, and how they felt during it. This will be a sweet tribute to your client’s to see all of their friends tell a little something special about their big day. And it gives you an easier way to write their story.

3. Social Media to the Rescue

Social media is a great way to make your clients’ event more than just a wedding. By including personal information about your clients that you find on social media, like when they graduated college, their careers, etc. you help separate them and make their story something more than just a wedding tale.

4. Perfection is Overrated

If grammar and sentence structure are holding you back from writing a story about your clients, I’m here to tell you to move on! Although grammar is important, there is no need to fret about em dashes and placement of commas. What’s more important is that you write a story that is heartfelt, thoughtful, and speaks to your clients. Share what’s meaningful about your clients and the rest will fall into place.

While I hope you find these tips useful for telling your client’s story, I also wanted to wish you a very happy holiday! The Inspherio Crew will be out of the office celebrating the holiday with family today. However, if you need any emergency support with your account, we will be offering 24/7 email support. You can email us at support@inspherio.com. But don’t worry, we’ll be back on Monday, December 28th.

Merry Christmas!

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Snapshot: 10 Brilliant Inspherio Features to Fall in Love With

You heard us correctly! We want you to fall in love with Inspherio, the only business management solution designed just for the event industry. As much as this sounds like promotional material or us tooting our own horn (toot toot), we honestly just want to make managing your business a little, OK a lot easier! Want to know how we do it?

We do the work for you!

That’s right! Here at Inspherio, we’ve designed everything to make owning a business seem like a dream.

Our Features

From managing your leads, to keeping track of your contacts and invoices, we’ve got you covered.

1. The Dashboard- The complete overview of your organization, where you can view pending business information, and see a snapshot of your calendar and events.

2. Leads- Time to leave the rolodex at home and use Inspherio’s Lead feature instead. You can organize and keep all of your potential customers’ information in one online location.

3. Packages- Who said you have to be ordinary when you can customize with Inspherio? You can create specialized pricing packages to send to your clients.

4. The Know Your Event Form- Isn’t it time you really got to know your event? We thought so too! Send your clients the questions you really need answered before you begin the planning process.

5. Contracts- Protect yourself from any potential disaster, whether it’s Bridezilla or the rain by having a contract in place. We’ll even provide you with a sample form.

Related: Event Contracts: Your Armor and Your Shield

6. Invoice- Who wants to spend all of their time worrying about invoices, when you can let Inspherio take care of it for you. We have reminders, auto-generated forms, and even billable expense options to make your life easier.  

7. Itinerary- Don’t panic the day of your event and help keep everyone on time with the Itinerary feature that can be accessed anytime and from anywhere.

Related: Keep on Schedule with the Itinerary Feature from Inspherio

8. Guest List- Never lose track of who’s attending again when you use the Guest List feature. You can help your clients plan their guest list, and you can even send invitations out from Inspherio.

9. Payments- Although it’s not fun to talk about, everyone needs to get paid, which is why we made it easy to accept and process payments instantly through our online payment gateways.

10. Marketing- The best way to grow your business is to promote it, and that’s where we come in! With our email marketing or other promotional campaigns, you can grow your business in no time!

Related: Follow-Up Emails: The Good, the Bad, and the Ugly

Although the list stops there, there are plenty more Inspherio features for you to check out! And don’t just take our word for it, give Inspherio a try free for 15 days; you’ll see what we mean when we say we’re the only event business management solution you’ll ever need.

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