Wednesday, November 26, 2014

When You Shop Small It Can Lead To Big Things


We all know the excitement and hectic behavior that comes with Black Friday Shopping, but what about that Saturday? Ever give those mega stores a breather and shop on Small Business Saturday instead? You should!

In 2010, American Express founded Small Business Saturday to help local businesses and entrepreneurs excel and get more customers. The Saturday following Thanksgiving (This year, November 29th) encourages people across the country to support and shop at small, local businesses. This holiday shopping tradition instantly gained traction and in 2011, from Washington, D.C., to Washington State, governors, mayors, senators, and even President Obama all voiced their support for Small Business Saturday and officially recognized the event. In 2012, an estimated 5.5 Billion was spent at small independent businesses on Small Business Saturday. This day has grown into a powerful movement, and more people are taking part than ever before.

According to, “small businesses are the backbone of America, considering that a sizable proportion of the working population is employed by small businesses.” Owners are encouraged to take charge of the day while individuals and local organizations pledge to support the day as Neighborhood Champions. Small businesses should be getting ready their marketing materials, social media, their deals and promotions, and their ‘Please’ and ‘Thank You’s!’ 

Since Inspherio is a big supporter of entrepreneurs and making their lives easier with simple business management solutions, we are excited that this Saturday has finally arrived! If you haven’t participated before, this is the year to ditch the Black Friday crowd and support your community and local entrepreneurs and Shop Small on Small Business Saturday!

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