Tuesday, October 29, 2013

Wedding Planners: Add New Revenue through Bachelor(ette) Parties

People typically see wedding planners as those who plan, well, weddings. Just weddings. But as we all know, there is so much more to the wedding planning process than just the wedding itself. What about the reception? The rehearsal?

What about the bachelor(ette) parties?

Honestly, the amount of time and energy that some bridesmaids put into planning bachelorette parties or weekends can be astounding. They have to find a venue, food, plan entertainment/games, make decorations, and invite guests.

Sounding familiar to you?

Wedding planners take note: there are a few distinct advantages to planning these events:
  • It allows you to differentiate yourself from your competitors. Your complete wedding package is truly a complete wedding package.
  • You can develop new business/vendor relationships throughout the area. By bringing them new business, you are opening yourself up to new referral opportunities.
  • Not only can you build a valuable rapport with a variety of local venues and young professional hotspots, but you can also better get to know the happy couple. And if you are a good fit, maybe the bride includes you in the festivities.
  • You never know which of the bridesmaids or other attendees may see your skills and want to book you in the future.
  • Do I need to mention the added revenue from your planning fees for these parties?

Now, your bride and/or groom may want to plan a wild night out on their own, or they may be reluctant to join in the cliché traditions of tequila shots or Hummer limos. There are, however, some viable alternatives you can offer that your clients may very well find intriguing and that may go along with the wedding theme. 

Time to Unwind
Relaxing amidst the torrential downpour of wedding woes can be the hardest thing for a bride or groom.  Search local options concerning your client's interests: visit a local orchard, a fun cooking class, horseback riding, river tubing, or creative adult art classes! Renting a cabin in the mountains and spending a weekend hiking would be an ideal retreat for the weary but restless.
These girls had the right idea 
Check out all the occasion's photos at Shelby Schmidt Imagery
Check out this New York Times spotlight below on a summer-camp themed Anti-Bachelorette Party.
Adrenaline Junky
While fly-fishing and quilting may be sufficient for the mild-mannered, some brides and grooms would rather celebrate nearing matrimony with a little flair. 
Yes, those are guys
Consider suggesting white water rafting, kayaking, spelunking, zipline and canopy tours, rock climbing, indoor skydiving, or visiting a national park. 

Nostalgic Night Out
Timeless vintage style. Trending everywhere now.
Check out more photos at The Hen Planner

Vintage trends are still making big waves in the world of wedding style, and it never hurts to have a few hip cards up your sleeve.  Orchestrating a fun vintage photo shoot, trip to the state fair, carnivals, fall festivals, amusement parks, snazzy wine-tastings, or museum tour can be a simple departure from the steady bustle of planning a wedding.  A music festival or VIP table at a local jazz club can add some music to your clients' memories.

As you can see, ideas for these festivities, just like weddings, are endless.

And remember, you can plan and organize all of your weddings, parties, and other events on Inspherio . If you're new to the Inspherio family, start your free trial today and see how we can help you plan your success.

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