5 Marketing Phrases To Avoid

Generally speaking, a good rule of thumb is to avoid catchphrases when marketing to potential clients. Some common phrases are fine -- “for a limited time” for instance, is a useful stand-by.

However, if you've heard the phrase over and over, chances are it is a cliche that you should absolutely avoid.

Here are some phrases that just plain ol’ don’t work:

• “State-of-the-art” - Unless your product is the only of its kind in the entire universe (other than being the best of course) don’t say this. It’s hyperbolic and really makes it seem like your product doesn't sell itself -- if it needs a firework show to get attention, then people are going to immediately question its inherent quality.
  Instead: Just say what is so great about it. Say what it does, what you offer, why it’s useful, why it’s worthwhile. Using cliches is lazy and a disservice to all of the hard work you've put in thus far. Don’t phone it in on the advertising level!
• “Once in a lifetime opportunity” - Again, a touch too hyperbolic. I’m sure your product is stellar, but when I read “once in a lifetime” I immediately assume I’m being spammed or scammed.
  
  Instead: What exactly makes your product and service so unique? Why should people pounce on this opportunity?
• “Look no further” - Use with extreme caution. Use only in the midst of a phrase, and then only when absolutely at a loss for words. If you want to stand out then you’ll need to do better than this!
  
  Instead: Say why your product or service is superior and why. No need to be verbose or long-winded, just pitch it to them as you would to a (professional) friend!
• “Best of the best” - Super cheesy and super lazy. Not only is this phrase redundant, it also doesn't convey any real information.
  
  Instead: Simply be the best. (You know you are!) You’re better off saying “We are the best ____ you will find, and here’s why.”
• “The one and only” - See “Once in a lifetime…” Use this phrase with discretion. If you sell the only hot dog with ice cream toppings in your general vicinity, then go right ahead and use this.
  Instead: You have a very unique and quality service, so don’t cheapen it with circus-ring fanfare.

Now that you know what phrases to avoid, why not check out the email marketing feature of Inspherio.com? Check out Inspherio’s free 30 day trial and see how the email marketing feature can help boost your sales!

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Email Marketing Tips | Part One

Sending Email Marketing Campaigns can be a great way to stay in touch with your clients, leads, associates, etc.  In order for your email campaigns to be successful, there are a few things to keep in mind.

Be Direct
Just like you, your readers are busy people who receive many emails each day.  Email inboxes can become so overloaded that many emails receive little more than a quick glance before they are deleted.  To ensure that your message is seen, you need to make sure your subject and opening line are direct and captivating.

Make it Scannable
Thanks to smartphones & tablets, people are checking their email from anywhere.  With this in mind, it is safe to assume that you don't have their undivided attention.  Instead of writing in one large chunk, divide your content into short paragraphs with individual headings.  You could also keep your emails short & sweet by adding a "Read More" link and connecting it to your Inspherio Blog or a special page on your website.

Stay On Topic
As an event professional, your emails should further prove you to be an expert in your field.  If you stray too far from your areas of expertise, your readers will lose interest in future email correspondence.  Keep in mind that people are primarily interested in content that is Valuable & Entertaining, so keep your emails highly informative & also interesting.

Respect the Unsubscribers
If someone unsubscribes from your email marketing, or sends an email asking to be removed from your list, make sure that they are opted-out of email contact.  Continuing to send unwarranted emails to people who have requested to be unsubscribed is a violation of Anti-Spam laws.

Stay Tuned for More Email Marketing Tips & Tricks throughout the coming weeks.  

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