Monday, July 6, 2015

The Do's and Don'ts of Website Design

In today’s business world, having a website for your company or organization is paramount for your success. Websites have been shown to increase sales and exposure at a relatively low cost, and users are more likely to research a product or a company online than anywhere else. And more often than not, your website is your first impression. 

Simply having a website is no longer enough; you need to be sure that your website is accessible, user-friendly, eye-catching, and functional.

We’ve compiled a list of some useful tips for making your website top-notch:

-Make information easy to find.

Don't get so caught up in the look of your site that you forget to make it accessible. There’s no benefit to a chic design if potential customers are unable to find what they need.

-Stay focused.

Don’t give users any headaches. Every page should serve a specific purpose and every page should connect to other pages. If a user arrives at a dead-end page, they’ll have to spend time getting back to where they were before, and you run the risk of annoying them and losing their business.

-Sometimes less is more.

Really flashy, in-your-face websites are rarely taken seriously and are often immediately dismissed as amateur by visiting users. Avoid background clutter, too many colors, dense paragraphs of text, and "busy" images.

Sometimes a very simple and straightforward site is the best way to go. Sometimes a sleeker site is in order. In the end, you will need to gauge what styles are appropriate for your target audience. For instance, a photographer will probably require a more visually-involved site, whereas a tax professional might refrain from using too much imagery.

-Maintain your website. 

Make sure that all of the links, videos, and pictures work. Every so often, go through your website and make sure that everything is working properly. You can’t simply let your website sit and expect it to function perfectly; you’ll need to periodically make updates and check on its functionality.

-Check your spelling.

Make sure you have spelled everything correctly and eliminated any awkward-sounding sentences or phrases. Nobody’s perfect: a mistake or two will probably go unnoticed by most users. However, if your site is loaded with misspelled words, your visitors may take you less seriously.

-Establish and maintain a tone.

Make sure that your site has a somewhat cohesive tone. If you’re going for a fun vibe, stick with that as much as possible. If you’re going with a “down-to-business” vibe, don’t suddenly turn funny. Conflicting tones can be confusing for users, many of whom are visiting your webpage to get a feel for what your company provides. Establish your tone and stick with it!

With, you have complete control over the design of your website. We provide you with the tools to create and to perfect your own site -- and if you need help, we're only a phone call or email away. Try our free 30-day trial and see what we're on about!

1 comment:

  1. Inspherio has great tools for website creation! This particular blog has reminded me to go and check my site out and be sure it is performing properly! Thanks!