Friday, June 12, 2015

Don't Hawk What You Can't Handle: A Lesson In Customer Service

Any business owner knows that advertising your business is essential for growth. Event planners especially understand the importance of communicating to potential clients all of the excellent products and services they offer.

A promise or a guarantee goes a long way in business, especially for potential clients or customers who may be fed up with those they have done previous business with.

But beware! While a great way to give potential clients the incentive to use your services, promises and guarantees can also backfire if made without complete confidence. Either way, promises and guarantees raise the stakes significantly -- you may benefit from this kind of marketing, or you may find yourself with a lot of upset customers.

Don’t promise extravagant customer service if you can’t afford to give extravagant customer service. This is not to say that you aren’t doing your best to serve your customers, or that you shouldn’t have confidence in your business. You absolutely should. But if you're making grandiose promises that you can’t deliver on, your customers are going to be especially miffed and could possibly feel as if they were tricked.

The best policy is to be honest -- honest about what your business can and can't offer. Remember what you can handle and what you can offer, and make sure that what you can handle and what you can offer are of the highest quality possible. If you offer a good service and you are there for your customers 24/7, then let them know this! However, don't tell them you'll drive up to their window at three in the morning with a late night snack. (Okay, an exaggeration, but you get my point.)

Overextending yourself can result in frustration for you, your employees, and your clients. Getting feet in the door is no good if you can't deliver on your promises. So do what you can and do it well. As time goes on, you will grow, and so too will your ability to offer more and more to your clients.

For all of your event management and marketing needs, visit Inspherio offers everything you need to plan, organize, and market your business -- check out our free 30-day trial and see for yourself. I make no false promises!

1 comment:

  1. I have heard so many complaints about companies that can't fulfill what they have promised in the way of customer service. If you put it out there, you surely need to be able to back it up!