Friday, May 22, 2015

Quality Communication Tips

We all know the saying “Time is money.” The most successful event professionals know how to manage time efficiently, wasting no movements, cutting down on mistakes, and eliminating otherwise wasteful uses of time.

However, when considering this tried-and-true tenet with regard to writing, one should remember that efficient use of time is not always a matter of quantity but rather of quality.

Remember: It is not how much time you spend but how you spend your time that truly matters when it comes to corresponding with your clients.

Here are a few tips when it comes to drafting emails to clients:

  • Nothing says “I don’t have the time to think of you as a human being” quite like extreme succinctness. Succinctness can be good, but not at the expense of making a connection.
  • If you exhibit no awareness of your target audience, it’s going to look like you view these clients as mere transactions and not as valued customers.
  • Don’t waste time being overly verbose. Overwrought writing can seem insincere or contrived, which makes your connection with the client seem forced and maybe even desperate.
  • Don’t be afraid to get to the point. Be sure to write enough to indicate you've put a little time into your email, but remember: nobody wants to read an email loaded with text.
  • Avoid really obvious business phraseology -- it makes you seem unoriginal and lazy, and can even possibly offend your clients.
  • Try to be as original and sincere as possible. If you’re selling something, don’t say what you think you a salesperson should say--just explain in your own words why your product or service is superior and worthwhile to the customer. They will find your candor and originality refreshing.
At this point you might be saying to yourself, “All this is well and good, but there’s no way I can sit down and write the perfect email to each and every client.”The good news is you don’t have to!

With the email marketing feature, you can create email templates that target specific audiences, and read detailed reports pertaining to those emails. Be sure to visit for all of your event planning needs!

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