Monday, April 20, 2015

5 Reasons Why You Should be Using Email Marketing

It’s that time of the year where all event professionals are busy, busy, busy— event planning of all shapes and sizes are afoot! Right now, some of you might be thinking that you haven’t got time to worry about things like email marketing. But the truth of the matter is you should never pause in marketing your business, never ever. You may be up to your neck in leads, but planning for the future is worth being on your list of priorities.

Although we live in a world where we’re bombarded with spam mail, email marketing campaigns have evolved into one of the most important ways to reach potential clients. Since you shouldn’t ever put your marketing on hiatus, here’s a few reasons why email marketing could be one of your go-to tactics to getting your name out there:

It’s cheap. We all know that you’ve got to spend money to make money. The great thing about email marketing is that it’s incredibly cost-effective, so you won’t be breaking the bank when investing into a bit of email marketing. Honestly, you can’t deny a good bargain.

Quick & easy peasy. Out of all the phone calls, meetings with clients, meetings with vendors, driving back and forth to locations, dealing with mishaps, and so on, sending emails is probably the simplest things we have to do in the event world. And what’s even better is: it’s immediate. People want information fast and now, so your email marketing is just what they need to quickly learn about your business and what it can offer them.

In a relationship. Okay, maybe not that kind, but by carefully customizing your email marketing with a personal touch that really portrays the greatness of your business, you can begin to build relationships with the recipients. Plus, if a potential client has already given you their email, you’re just a few steps away from making it official.

Every action requires a reaction. We live in an internet age, which means we’ve all been trained to check emails and do something with those messages in our inbox. Whether they need to reply, forward, or even delete, they have to read what’s there. With a great subject line, you could grab folks by their eyeballs and really bring them in.

Who’s got the deets? The great thing about email marketing is that it’s common, so there are plenty of ways to keep track of details such as click rates, open rates, bounce rates, unsubscribed rates, and so forth. When one campaign doesn’t do as well, you can evaluate your results and discover what needs improvement.

Now you know that email marketing is an affordable, quick, and easy way to continue spreading your biz’s name to a sea of potential leads. What’s even better is Inspherio offers a great Email Marketing feature that allows you to customize and schedule email campaigns, as well as offering you a way to review detailed reports on those campaigns that have been sent out. If you’re worried about your marketing being marked as spam, read our recent blog on how to avoid such a thing.

Check out Inspherio’s free 30 day trial and see how the email marketing feature can help boost your sales!

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