Inspherio has amazing users, so I thought: why not blog about them? Well, that’s exactly what I plan to do! Every few weeks we’re going to feature the business of one of our users, sharing what they think is key to progressing in the event industry world, how Inspherio has helped them on their own path to success, and much more.
This week I chatted with Cory Brim, owner of Sugar Rim Bar— a Mobile Bartender & Cocktail Server business serving areas such as Maryland, DC, and Virginia. I asked Cory a few questions and here’s what he had to say…
How did you get started in the industry?
A trainer at the restaurant I worked at noticed that I really loved taking care of customers. He mentioned to management that they should train me to bartend, so I became an official bartender. Eventually, I decided to become an owner when I realized I wanted to be my own boss, I wanted to run the show. The rest is history!
What is a typical busy day like for you?
Every day is a “busy day” for me. There are 86,400 seconds in a day and there’s not a single one that goes by where I’m not working on building the company! I work to fill them with opportunities, not only for me, but for our staff, as well. Most of my day consists of emails, proposals, contracts, site visits, etc. The payoff is when we actually get to do an event. You get to see your hard work play out!
How does Inspherio help your business?
Before Inspherio, I was just emailing clients and sending out newsletters. I didn’t really track everything. As much as most business owners will tell you they have it all together, they don’t! I went searching for a system that worked in the event world. Sure, there are a lot of things out there that help you organize, but the hospitality industry is unique! Our inventory isn’t exactly a desk or a machine: it’s food, drinks, people! These things change at a moment’s notice! Inspherio helped me get organized! For someone like me, a person who moves at a million miles per hour, I didn’t want to deal with spreadsheets or go searching for charts. I want to be able to pull up a client’s info, have it readily available and have the system take care of the heavy lifting, allowing me to go off and build the company. That’s what Inspherio gives me. Also, the fact that my administrator and I can be on the same page in real time is critical! We don’t have to send text messages back & forth to each other; I can see where she left off with a client and go from there. It’s improved my business!
What’s your favorite feature of the program?
The feature that I honestly like the most is the contract feature. I love being able to just click a few buttons, add our products or services, and sent it out directly to the client! All they have to do on their end is just e-sign the contract and make the payment. I didn’t have to get in my care, the client didn’t have to scan, fax, photo copy, or send it back by carrier pigeon (you get the idea!). It’s a leveraging technology and doing business at the speed of business.
You own a bartending business, so you’ve got to have a favorite cocktail. What is it?
I'm classic. I don't need all the new and latest space-aged drinks that are out now. 95% of the time my "go to" drink is Vodka on the rocks with a side of soda water and a lime twist. It keeps me young!
Tell us a fun fact about yourself!
Although I’m having the time of my life, I’m a serious business owner who wants to take his company higher. So fun for me is cracking the million dollar mark in a fiscal year!
Got any advice for event industry professionals trying to start a business?
Whatever your passion is, give it all you’ve got! You will get exactly what you put into it! There’s a few things I can’t teach and those are passion, drive, and integrity. You have to possess that, no one else can give it to you! And if you’re not making money, it’s just a hobby!
You can find Sugar Rim Bar on Twitter & Facebook! Check them out!
If you haven't already, discover the truth behind Cory's testimony and try Inspherio's free 30 day trial. You'll be glad you did!
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