Monday, February 9, 2015

Quality over Quantity: The Importance of Putting Your Business’s Value First

Despite what Punxsutawney Phil saw on Groundhog’s Day this year, spring season is still just around the corner for event professionals. Whether there will be six more weeks of winter or not, there’s a good chance your business will see an influx of potential clients. This is nothing to be afraid of— if you have a ton of leads coming your way then you’re definitely doing something right! However, it’s good to keep in mind that you are only one person and even if you do happen to staff several employees, running your company ragged is bad for business.

While you may want to take on every project that falls into your lap, remember that you must uphold the promise you've made in assuring folks of your high-quality services. Here are a few things to always remember:

Always, always, always be wary of the accidental double booking. There’s nothing worse than having to call a client after finalizing dates because you realized you’ve already got a gig in the books on that particular day. Don’t think we’re questioning your expertise, but hey, we’re all human and we all make mistakes. This is why keeping calendars detailed and organized is absolutely vital, along with sharing them with any employees you may have so that they, too, are up to speed. Don’t forget that with Inspherio, double booking events is avoided like the plague.

Double booking’s unfriendly cousin— Overbooking. Oh yeah, there is definitely such a thing. Some businesses may thrive from keeping their calendars jammed packed, but that doesn’t mean it works for everyone. As a business owner, it’s important to know your limit. If you and all of your employees are working non-stop, at some point one, or all, of you are going to get tired and grouchy, which could ultimately result in the demise of the high quality services you promise to your clients. It’s easy to avoid this by simply setting a limit to how many events you do a week and if by chance you need to book extra, compensate by seeking extra help.

It’s okay to say “no” to a potential client. I know, this can always be a bit of an awkward situation. But you must etch into your mind that not all clients are going to be a good match for you and vice versa. Step back and take a look at your business, whether it be wedding planning, photography, videography, DJing— you’re doing something you’re good at for a reason. You’ve recognized this, started a business, and now you’re out there making the promise that you can deliver to clients the best of the best. If you happen to say yes to a client who expects something from you that you aren’t sure you are able to give at 100%, then you shouldn’t be working for them. This isn’t to say you aren’t good at the business, but rather a call of attention to the value of your business. Don’t debase that by contracting with a client that you know you won’t be able to satisfy.

Being busy is good, but we know that when it comes to planning events and making clients happy, getting sloppy just isn’t an option. We propose to you this Spring season that you give it your all while always remembering the importance of resting and recharging your batteries.

Don't forget you can manage your business better with Inspherio. Keep track of your events, clients, calendar, and so much more all in one program.

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